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The Business Owners Guide to Digital Marketing & Social Media Success: For the DIY Entrepreneur
Getting Started
Welcome! (2:08)
Starter Kit (9:00)
How it Works (1:36)
Strategy & Planning
Intro to Strategy & Lattes (7:01)
Defining Your Target Audience (15:51)
Preparing for a Market Analysis - What is it? (7:08)
Performing A Website and Social Media Analysis (19:31)
Completing Your Competitor Analysis (27:01)
Product/Service Clarification (1:11)
Narrowing Your Offer/Sale (0:35)
Nailing the 'Big Ideas' (1:16)
Brainstorming Campaign-able Promotions (12:47)
Keyword Research for Your Business (8:47)
What's Your Story? (1:19)
Clarifying Your Elevator Pitch (2:26)
Social Media - Page Optimization
Tips & Tricks - Overview (1:12)
Asset Creation (12:43)
Facebook Business Page (13:27)
Twitter Profile (5:28)
Instagram Page (6:41)
LinkedIn Personal Profile (14:46)
LinkedIn Company Page (19:35)
Pinterest Page (16:40)
Social Media - Content Creation
Templates & Tools (10:37)
Category Planning for Structure (4:38)
Outlining Themes for Monthly Content (6:26)
Memes: The Best Support for Personal Branding (7:50)
Hopping on the Trending Topics Bandwagon (1:34)
The Rules of Content Writing & Tags (11:21)
Easy Image Creation for Social Media Posts (17:46)
Content Writing that Sells & Entertains (10:45)
#Hashtag Research on a Per Post Basis (12:44)
Post Scheduling to Get Your Time Back (6:41)
Social Media - Community Management
Responding to Likes, Comments, & Messages (Quickly!) (11:48)
Reputation Management: Handling Negativity For Customer Service (5:47)
Using Outreach To Grow 4x Faster (like, comment, follow, secret tip) (14:29)
The key to Retweets/Shares (4:23)
Mention Tracking - DO IT (9:12)
Digital Marketing - Website
Why Not Just a Social Media Page? (4:37)
Blogging for Business (+SEO) (3:27)
How to Add Social Media Icons and Links On Your Website (7:06)
Recommended Plugins for WordPress
Branding & Design - Beyond Colours and Pictures (28:21)
Content Writing & Tone - Showing your Personality (8:51)
Digital Marketing - Blogs & Articles
Idea Generation Made Easy (13:36)
Keyword Research - The #1 Most Important Part of a Blog (12:53)
How to Write Headlines That Get Clicked (10:11)
The Importance of Subheadings (3:57)
Intro Paragraphs for Searchability and Readability (4:54)
How to Write a Shareable Blog (7:13)
The Importance of In-Text Images (7:00)
Feature Image Creation - MUST Do (8:19)
OVER HALF WAY
Let's Get Sales! (1:07)
Digital Marketing - Newsletters
List Population (10:30)
Types of Content (8:04)
Template Design (36:16)
Formating a Newsletter (6:16)
Set Sending Schedule (14:39)
The Difference Between a Newsletter and Spam (3:10)
Sales Funnel - Landing Pages
What is a Landing Page? (4:57)
Why Every business Needs A Landing Page (2:23)
Designing a Seamless Landing Page (81:05)
Ideal Format for Best Conversion (3:55)
The Importance of Headlines (2:43)
Writing Sales Copy That Doesn't Sound Like Sales Copy (6:40)
Set Up/Monitor Trackable Conversions (11:58)
Sales Funnel - Lead Magnets
What's a Lead Magnet? (5:42)
Types of Lead Magnets
Writing Content for Your Lead Magnet That Everyone Will Want (8:18)
Designing a Lead Magnet that Represents Your Brand Quality (7:10)
Best File Formats for Your Lead Magnet (Shareability) (3:35)
Sales Funnel - Lead Generators
What's a Lead Generator? (3:42)
Simple Lead Gen Software Anyone Can Use (5:51)
Types of Lead Gen (Placements)
Creating a Specific List (4:11)
How to Create a Lead Generator That People Will Click- Step by Step (37:07)
Connecting your Lead Magnet to Your Lead Gen (14:43)
How to Target Your Lead Generators (5:32)
Sales Funnel - Email Drip Campaigns
Create More Lists (2:21)
Setting Up Automation Campaign (2:24)
Planning Your Email Sequence (27:32)
Sample Email Drip Campaign (12:18)
Template Design and Formatting Per Email (21:01)
Bringing it All Together: Connecting Your Drip Campaign To Your Lead Generator (6:01)
Advertising: Facebook Ads
Everything You Need to Know About Facebook Business Manager (13:30)
Designing a Clickable Facebook Ad (0:11)
Writing Ad Content That Works
Understanding & Creating Your Audience (8:06)
Custom Audiences & Retargeting Ads (8:35)
Setting Up Your Facebook Ad (23:21)
Monitoring and Editing Your Ad (9:32)
Digital Marketing SEO Circle - Tying it All Together
Recap (8:36)
Pieces of the Puzzle
Analytics and Tracking (10:42)
Traditional Vs Digital Marketing (2:23)
What Now? (6:28)
Best File Formats for Your Lead Magnet (Shareability)
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